Resume

  • Hi there! I’m Ivan, an art director and graphic designer based in DFW. I specialize in concept-driven campaign design and multi-platform advertising, currently leading performance-driven CRM campaigns across email and direct mail. Outside of work, I enjoy painting, film photography, and spending time with loved ones.

  • Bachelor of Fine Arts

    Abilene Christian University Art, Graphic Design

    Magna Cum Laude - 3.8

  • Technical Skills

    Adobe Creative Suite

    Figma

    Email & Direct Mail

    Image Retouching

    Creative Skills

    Concept Development

    Campaign Ideation

    Creative Leadership

    Cross-Functional Collaboration

    Presentation & Communication

  • RAPP Worldwide – Dallas, TX

    Art Director

    May 2025 – Present

    • Lead concept development and visual execution across performance-driven CRM campaigns, translating strategic briefs into cohesive, multi-touch creative.

    • Serve as primary Art Director on a multi-phase performance initiative, evolving our campaign creative across iterative launches and expanding supporting brand assets to ensure consistency and scalability.

    • Partner closely with copywriters and strategy teams to develop idea-led campaign executions, including a targeted cultural initiative that drove a major increase in debit card orders over prior deployments.

    • Mentor and onboard designers across levels, providing structured feedback and creative guidance to elevate overall team output.

    Belmont Icehouse – Dallas, TX

    Art Director

    September 2023 – October 2024

    • Led the design and execution of impactful campaign visuals across digital, social media, print, and branded materials.

    • Collaborated with cross-functional teams to produce on-brand, innovative designs tailored to various platforms.

    • Ensured visual consistency and brand alignment while adapting designs for direct mail, radio, and other media.

    • Reviewed proofs and coordinated with production and studio teams to maintain quality, meet deadlines, and stay within budget.

    • Managed multiple projects autonomously, overseeing production workflows from concept to final execution.

    Pulse Creative – New York, NY

    Graphic Designer

    February 2023 – August 2023

    • Designed presentation decks, brand redesigns, and digital assets for an award-winning NYC agency.

    • Developed email campaigns, websites, and social media concepts using Adobe XD, Illustrator, and Photoshop.

    • Worked within various brand guidelines to create fresh, inclusive, and engaging designs.

    • Delivered high-quality design solutions under tight deadlines through strong collaboration and independent execution.

  • PNC Bank

    Spectrum

    Powerplay NYC

    Visit College Station

    College Track

    TEES Turbomachinery Laboratory

    Persistent Systems

    Austin Public Health

    KidBoss

    Tarrant County Beat HIV

    Sendero Health

Resume